Books > Business & Investing > Popular Economics

               godrules_net (19926Feedback is 10,000 to 24,999) 98% Member has an eBay Store about me

PrintPlace.com Online Full Color Printing

 Behavioral Economics For Dummies (9781118085035) Could not connect to Amazon

4.0 out of 5 stars


(everyday Super Saver Pricing)
In Stock.

Customers who Bought This Also Liked

Could not connect to Amazon

Product Description

Behavioral Economics For Dummies (9781118085035): Morris Altman: Books. The guide to understanding why people really make economic and financial decisionsThe field of behavioral economics sheds light on the many subtle and not-so-subtle factors that contribute to financial and purchasing choices. This friendly guide explores how socialand psychological factors, such as instinctual behavior patterns, social pressure, and mental framing, can dramatically affect our day-to-day decision making and financial choices. Based on psychology and sociology and rooted in real-world examples, Behavioral Economics For Dummies offers the sort of insights designed to help investors avoid impulsive mistakes, companies understand the mechanisms behind individual choices, and governments and nonprofits make public decisions.Make realistic assumptions for economic analysis — investigate the assumptions conventional economics makes, and discover how behavioral economists introduce social, psychological, and cultural considerationsExplore the relationship between the brain and economics — understand how human behavior and surroundings affect economic phenomenaExamine the role of free choice in economic decision making — review the conditions that are necessary in order for people to make choices that reflect their true preferences, given the constraints they faceGet happy — recognize that factors other than wealth and money are critically important to a person's happiness, as defined by behavioral economicsLearn to:Understand how social and psychological factors affect our economic and financial decisionsGrasp how governments and experts influence our choicesAvoid making impulsive and uninformed decisionsAppreciate why ethics are important to our choicesOpen the book and find:The many subtle factors that contribute to our financial and purchasing choicesWhy people really make financial decisionsReal-world examples of how behavioral economics affects our livesWhat social and psychological factors affect our decision makingHow to use behavioral economics to be happierWhy government policies affect the economyHelpful consumer tipsGo to Dummies.com for videos, step-by-step examples, how-to articles, or to shop!

Shipping Weight: 2 pounds

Technical Details

Find Related Items

30 Day Return Policy - Company Info - Affiliate Disclosure Statement - FAQ - Privacy Policy - Over 20,000 Customer Feedback

© Copyright 2002-2011 Optasia Electronics, Inc. All rights reserved.