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 Advertising Secrets of the Written Word
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Advertising Secrets of the Written Word: The Ultimate Resource on How to Write Powerful Advertising Copy from One of Americas Top Copywriters and Mail Order Entrepreneurs (9781891686009): Joseph Sugarman: Books. Every trade has its role models. And for me, there is no better model for ad copywriters or maazine editors... -- Ray Schultz, Editor, DIRECT MagazineI have been a fan of Joseph Sugarman's copywriting and marketing ideas for years and have benefited greatly... -- Jack Canfield, Co-author, Chicken Soup for the Soul There are a lot of great copywriters, but Joe Sugarman is the best. He knows how to build a story... -- Richard Thalheimer, President, The Sharper Image

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