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Product Description
Advanced Google AdWords (9780470500231): Brad Geddes: Books. See what other marketing experts have said about Advanced Google AdWords: Paid search expert Brad Geddes takes it to the next level, showing you not only how to get the most from your search advertising campaigns, but more importantly why you should use specific features and techniques, who you should be targeting with your creative, and when to use the scores of advanced tactics he describes for maximum impact and profitability.-Chris Sherman, Executive Editor, Search Engine LandDo you want to know how to win at paid search? Do you want to become an advanced AdWords user and make your organization successful at using PPC? Then read this book. Brad has compiled into one resource what it would take you a decade to learn yourself.-Joshua Dreller, Vice President, Media Technology and Analytics, Fuor DigitalThe real goal is to connect your business to the right searchers, engage them, and turn them into paying customers. That's what this book will help you do.-Vanessa Fox, author, Marketing In The Age Of GoogleThis book raised my game-and I'm sure it'll do the same with yours.-Howie Jacobson, Ph.D., author, Google AdWords For Dummies
Shipping Weight: 2 pounds
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