HOW TO GO BROKE PROMOTING MLM BY MAIL!
Let's review how MLM companies operate in general. Generally, all
quality MLM companies have first-class promotional material and
services that you can use. This can include expensive full-color
literature, audio DVDs, video DVDs, local and national
meetings, training seminars and the like. They encourage you to
have answerphones, voice box mail services and fax machines. This
is all geared primarily to sponsor local people. And it works
when you are primarily selling face to face! But none of this is
worth twocents if you are trying to sell by mail! It's much too
expensive!
Here's how the typical MLM 'BIG TIME' promoter can lose a lot of
money. First, he signs up in a wonderful MLM program. And it
probably is wonderful. Next, he decides to sponsor as many people
as he can. (Surely if he gets a hundred people in his first
level, he can get thousands in his organisation? Wrong!)
Let's continue. To sponsor a hundred people fast, he advertises
in 'Exchange and Mart' under 'Business Opportunities'. A high
proportion of the ads in this section are for MLM companies and
distributors! He might spend a hundred dollars or more for one
week with one ad! Next, he gets a voice box mail service with a
pre-recorded message. (I hate those!) Now he sits back and, sure
enough he gets about fifty to a hundred leads, at, say, $ 2 per
lead.
Now guess what next? He now has about a hundred leads that he
must call back at HIS cost! And he'll probably have to call
several times to catch these people. Another dollar or so for
everyone that he talks to! Well, sure enough, some of the people
are genuinely interested and they want more information and
literature! Remember that expensive literature I told you about?
Well, now he has to send it! Let's see. He has to send the
expensive $ 5 to $ 10 video with the expensive literature.
Otherwise he can't possibly sign anyone up without meeting him
face to face. So be it. Send it all out. Now we've spent around
$ 7 to $ 10 on just this one person! Whew! Oh well, we have now
sent out the expensive packages and we'll see what happens?
Probably nothing! Well, that's what follow-up phone calls are
for. Another cost. More time. And if he is lucky, he will finally
sign up one or two new distributors. What a messy, costly way to
do this!
But what was that fundamental principle that I taught you
earlier? You must be able to duplicate your system! Now that you
have finally signed up one or two people, you are now going to
try to show them how you did this? You would be nuts if you
tried! But nevertheless, there are plenty of people that try to
do it this way. Just read the ads in opportunity magazines if you
don't believe me!
OK. Let's recap on MLM. If you want to succeed in MLM using
standard MLM techniques you need to:
- Handle just one MLM company
- Sell face to face
- Recruit only a few on your first level
- Have a method that can be duplicated
- Build a deep organisation
- Help and train your first level
- Sell mainly locally
