TIPS, TRICKS AND TRAPS THE PROFESSIONALS USE NOW REVEALED. THIS GUIDE EXPLAINS ALL!
This report, 'The MLM Survival Guide' is one of seventeen reports
contained in the series, 'How To Build A Lean, Mean, MO/MLM
MACHINE . . . By Mail!' If you have not ordered the complete set,
I urge you to do so immediately and take full advantage of this
program.
The purpose of this guide is to provide a step-by-step procedure
for starting, operating and optimising a mail order and MLM based
business . . . and to do this without making serious mistakes
along the way. There are volumes of books on this subject, so
this guide will not attempt to rehash the rose-colored views of
these authors. Instead, this guide will show you a 'lean, mean,
cut-to-the-bone' quick and easy way to succeed in your business
based upon the MO/MLM MACHINE program. Also, you will be shown
tips to use, tricks to be aware of, and traps to avoid.
WHY MOST PEOPLE FAIL IN MLM
As explained in other MO/MLM MACHINE reports, MLM is an explosive
growth opportunity and it is here to stay. Like it or not! Let's
review some MLM facts. There appears to be thousands of MLM
companies. Some of these are MLM companies, while most of them
are not. Many people have become wealthy in MLM, but about
ninety-seven per cent of would-be MLM'ers never make it!
Therefore, before we go blindly into MLM, let's analyse why so
many don't survive. Then let's see if the MO/MLM MACHINE
program minimises or eliminates any of these problems. That
makes sense, doesn't it?
Let's break down the problem in three categories.
- MLM'ers can't EFFECTIVELY recruit new members.
- MLM'ers can't keep the program going. It runs out of impetus
and dies a natural death.
- MLM company has serious problems.
I believe that sums it up. Either the MLM'er can't get his
program started, can't keep it going, or the MLM company itself
fails. So let's now look at these three problem areas in more
detail, and examine ways of overcoming them. First, WHY NEW
MLM'ERS CAN'T EFFECTIVELY RECRUIT NEW MEMBERS. . . .
THE MLM PARADOX
According to Webster, the word 'paradox' means, 'something with
seemingly contradictory qualities or phrases'. In MLM, there is a
paradox that causes major confusion that must be understood and
dealt with. Here is the problem. MLM companies by law cannot
aggressively push the MLM opportunity as the main reason for
joining their program. They must emphasise their products and
services and explain the MLM opportunity as only a nice extra
benefit. If they don't, all kinds of local and national
government officials will attack them. Therefore, they must be
extremely careful about what their literature, advertising and
promotional material states, what they say in meetings, etc. That
is why we normally don't mention the MLM company name when we use
examples in these reports. We do this just to avoid this kind of
problem.
All MLM'ers are aware of the MLM paradox problem. Look, everyone
knows, including the MLM companies and all the distributors, that
the real reason most people get involved with MLM is for the
opportunity! Yet, the MLM literature and the MLM distributor
cannot tell you this directly without crossing over the fine line
of being illegal. In other words, it is illegal to promote a MLM
company if the sole purpose is to earn profits by signing up new
distributors with no regard to the usefulness of the product or
service.
Where does this leave the new MLM distributor? Well, no-one is
officially allowed to tell him how to go out and aggressively
recruit new members! Instead, he is always taught how to promote
the product and then, as an after-thought, explain the
opportunity! All up-standing MLM companies will follow this
procedure. What can be done about it?
TIP Keep your lead-generating methods separate from your MLM
promotions. In other words, it is perfectly legal to promote an
opportunity any way you want to as long as you don't tie this
directly with a MLM company. That means that you can write your
own advertisements, and so on, and generate all kinds of leads.
But when it comes time to discuss a particular MLM company, then
use the official MLM literature and guidelines when presenting
that particular company, its products and opportunities. In that
way, you are making a clear distinction between 'lead generating'
and promoting a particular 'MLM company opportunity'.
TRICK Use the MO/MLM MACHINE as your lead-generating vehicle.
That's a prime purpose of the MO/MLM MACHINE program . . . to
generate MLM leads! the MO/MLM MACHINE is not speaking for any
particular MLM company. Instead, it provides a method of
operating a mail order core business that pays for itself while
you automatically generate MLM leads. When it comes time to
'promote' a particular MLM company, let your customers request
literature for the MLM company(s) that interests them. Then use
the official MLM literature.
TRAP Don't attempt to promote and advertise a particular MLM
company's opportunity before explaining the product or service.
This is in direct conflict with the MLM company's guidelines.
Instead, find people who have a sincere interest in MLM
opportunities, and then send to him the entire official MLM
package.
