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Report 13: WHERE TO PLACE TINY INEXPENSIVE CLASSIFIED ADS . . . THAT PULL LIKE CRAZY!

This report, 'Where to Place Tiny, Inexpensive Classified Ads . . . That Pull Like Crazy!' is one of seventeen reports contained in our set, 'How To Build A Lean Mean MO/MLM Machine . . . By Mail!' If you have not yet ordered the complete Mail Order/MLM Machine set of reprintable reports, I urge you to do so immediately so you can take full advantage of this program.

CLASSIFIED ADVERTISING IS A PROVEN METHOD

Classified advertising has always been, and will continue to be the favorite method for mail order professionals to advertise. Almost all mail order pros started with these tiny inexpensive ads since they represent the best, most cost-effective way to reach millions of people.

TWO BASIC METHODS

Two basic methods are used with classified advertising.

1 Place an add offering FREE literature, and then send your literature to all inquiries. A free offer will always out-pull an ad that requests money, but your overall profits may be larger since you will generate more inquiries. This method is excellent when you are also collecting `Opportunity Seeker' names that you can rent. You should be able to generate fresh national leads for between 40 cents to $2 using this method.

2 Offer a report for $4 to $6 and then send out other offers with your orders. This eliminates the `opportunity collectors' who never buy anything, and your operation is much cleaner and void of `busy' work.

NEARLY 400 LISTED PUBLICATIONS

The following is a listing of nearly 400 publications that offer classified advertising. They include the mail order pro's favorites, which will always out-pull other magazines for opportunity offers. All the magazines listed offer classified advertising, at a relatively low word cost/circulation ratio).

COST/CIRCULATION RATIOS

Always check this ratio. By dividing the advertising cost by the circulation you can discover how much it will cost you per word for every 1,000 people who get the magazine. The lower this ratio is, the more cost effective it is. For example, let's say you want to advertise in the 'National Business Advertiser' with a circulation of 124,000 copies. At $2 per word for 20 words, it will cost you approximately 16.13p for each 1,000 persons that read the magazine. In this example, if you placed a twenty-word ad, it would cost you $40, and it will reach a potential readership of 124,000.

Conversely, to advertise in 'Jim's Biz-Op News' only costs $6 for 20 words. Much cheaper. But the circulation is only 2,000. So your cost per thousand for this ad would be $3.00.

It is clear, therefore, learn to evaluate the circulation/cost ratio since this will tell you the relative cost.

On the other hand, there are other factors to be taken into account. The lowest cost per thousand in the world is worthless if the readership is wrong. So first you must look at a range of magazines which are read by your potential customers. (That's why it is important to get, and study, sample copies first.) Then compare the most suitable ones using the cost/circulation formula.

Before you place an ad, write to the magazine and ask for a sample copy and their rates for both classified (lineage) ads and display advertising. You will normally also receive details of schedules and discounts offered for multiple insertions placed for sequential publication dates.

ABBREVIATIONS

Where available information about each publication appears in brackets after the address. For example, 'A4 Adverts' is published quarterly, is A4 size, has an average number of 36 pages, with a quoted circulation on 500 copies. A sample is available for three stamps. UK readers requiring samples of foreign publications should send a couple of International Reply Coupons or US dollars, unless other information is given. The abbreviation `PWF' indicates that the publication is `printed when full'.