Are you Interested in Generating Some Extra Cash?


Building Blocks

Let's assume you have reached the point where you have decided on an MLM company. The company you have picked out has an excellent record, fine managers, and superior products. Is that all there is? Not at all. You'll succeed only if you actively recruit distributors, who'll recruit more distributors, and so on. Distributors who get the best results emphasize the "multi" in MLM. For example, you recruit four distributors who, in turn, recruit a total of 16 distributors. If those 16 recruit another 64 distributors, that's a total of 84 distributors in your "downline." You can share in all product sales made by everyone in that downline. Moreover, your downline will keep growing as those 84 people keep recruiting other distributors. And so on. How can you get to this point, where you effectively have 84 people selling products for you, generating commission income? Here's how to build a profitable MLM downline:

  1. Start right away. The faster you begin to line up distributors, the sooner you'll get your downline up and running.
  2. Play the numbers game. The more people you try to recruit, the more recruits you'll get. Don't be shy. Professional salespeople advise making a certain number of calls each day or each week. Suppose, for example, you call one new prospect each day. that comes to 365 prospects per year. Even if you close only one out of 10, you have 36 distributors a year. One out of 20 is 18 distributors a year.
  3. Don't be afraid to approach friends or relatives. You've done a lot of homework; you've satisfied yourself that the MLM company is bona fide. So why shouldn't you offer this attractive opportunity to people you know and like?
  4. If they sign on, you'll have that much more incentive to succeed, because you won't want to disappoint friends or relatives. If they say no, you haven't lost anything. Anyone who cuts off your friendship because you offered him a moneymaking opportunity wasn't much of a friend to being with.
  5. Always ask for referrals. If a prospect turns you down but the refusal is fairly civil, ask "Can you help me?" Very few people turn down a plea for help. Then ask, "Can I have the names of three friends who might be interested in a moneymaking opportunity?" Don't ask for "some friends." That's too open-ended a question. Asking for three friends gives the prospect a target he can meet. Then, call the people whose names you receive. Prospecting is a lot more effective if you say, "Hi, I'm Joe Jones, I got your name from Mary Mason," rather than "Hi, I'm Joe Jones, I got your name from the telephone book."
  6. Fish where the fish are. Whenever you meet someone, you can prospect. However, some people are more likely prospects than others. People who have been laid off from regular jobs, for example. Retirees looking for extra income. Mothers who would like to provide a second income even though they have child- care responsibilities. When you have an opportunity to meet someone in one of those circumstances, put that prospect on top of your list.
  7. Keep your priorities straight. As your MLM business expands, you'll find yourself with many chores, some of which will seem terribly important. Don't be distracted. Keep up your prospecting. Other items can wait for a day or two, but you can't afford to let up on your prospecting.
  8. Don't overpromise. When you went looking for an MLM organization, you were careful to avoid those that tried to lure you with tales of big money for little work. So don't make that mistake when you're recruiting. Tell prospects that they can make big money, but only if they put in ample time and effort.