A NICE LITTLE EARNER
Cleverly worded adverts carefully placed in
Business Opportunity type magazines either in
display or classified format can easily earn
vast amounts of money very quickly without
need for a high quality product. The quality
of the product will of course affect the
repeat order potential but by and large, it's
the actual repetitive eye-catching ADVERT
that get's the money rolling in from
enthusiastic buyers. For example:
A complete home-based Opportunity specially
designed for easy selling to produce a
steady income. No costly mailing lists,
envelopes or postage needed. A real
money-maker that has proven to be
absolutely amazing. Complete kit plus FREE
full instructions on how to easily update at
no extra cost - all for just $28.95.
It's true to say that with the majority of
mail Order selling, the customer always pays
for the goods BEFORE they actually see them.
In the case of Business Opportunities, it is
invariably the "idea" which is sold - not the
quality of the stationery that it is printed
upon. In other words, so long as the idea is
genuine, legal, moral, and relevent to the
advertisment, almost any opportunity can be
sold in this fashion.
As you will see, to complete the kit, a set
of six A4 Mailing Lists with 138 Business
Opportunity seekers names and addresses
printed on them is available from the
publisher. The very first thing to remember
is that you are NOT selling mailing lists
BUT selling "A nice little earner".
This idea works very successfully by you
placing carefully worded advertisments
either locally or nationally and then
supplying your customers with a COPY of the
complete kit. They in turn will do exactly
the same as you so it is very much up to
each indervidual to carefully decide on the
wordage of their advertisments. The very
same product is subsequently extensively
advertised BUT with such a wide range of
wordage that prospective buyers will not
associate the advertised product with one
another.
The price at which you advertise "A nice
little earner" at is entirely at your own
discretion but "going cheap" does not
necessarily attract more sales profit than
the extreme opposite. One $58 customer is
worth ten $6 customers. Also, the higher the
price tag, the higher the curiosity factor.
If you decide to settle on say $18.95, just
one customer from your advert will easily
cover the cost of your kit with all other
sales being pure profit after allowing for
the cost of advertising.
If you aquire the 138 name Mailing List, all
you have to do to update is to add 23 new
names and addresses and mark it "up-date":
remove the list marked"1"; change the list
marked "2" to "1", "3" to "2", "4" to "3"
and finally the old "update" changed to "5".
By following this procedure, it will ensure
that the names are genuinely fresh. Knowing
that the complete list is updated by 20%
every time it is sold on will mean that the
list is highly suitable for mailing out most
types of "opportunities" products at any
time either by yourself or for someone in
the future.
If you wish to increase the number of names
to suit your own particular marketing
program then it is entirely up to you. The
master labels are designed to be photo copied
directly onto the popular Avery DPS 24X photo
copy label sheets which can be obtained from
almost any stationery shop, very cheaply.
To save costs it is very worth while having a
hundred complete kits printed rather than
indervidually photo copying them. If you do
not have your own equipment, shop around for
the most competitive prices.
There are well over twenty five specialist
Business Opportunity magazines in circulation
which together will have an enormous
circulation. The easiest way of getting most
of them for FREE is to write to "Free
Magazine offer", Freepost, P.O. Box 99, Truro,
TR1 1BR who will for a small fee to cover
postage, arrange to have them sent to you.
Wider circulation magazines such as "Exchange
and Mart", Trading Place, The New
Entrepreneur, The Opportunist etc should be
considered carefully along with "Free-Ad"
weekly publications. As a rule of thumb, the
higher the advertising rates, the higher the
circulation.
A very useful tip on magazine advertising is
that you must not expect to get phenomenal
results from your first advert - it just
doesn't happen that way. It is generally
accepted that a magazine advert has to
regularly appear four or five times before
it really takes off. Most magazines offer a
discount for three or more insertions - take
the discount as it is better to advertise
three times in one magazine than it is to
just once in three different magazines.
Using blocks or any other means to highlight
your advert is usually worth the small extra
cost.
Above all, never forget that it is "A nice
little earner" that you are promoting, not
mailing lists.
UP-DATING INSTRUCTIONS
Obtaining good quality names in small
numbers is very easy. Simply take the names
and addresses from the mountain of business
opportunity mailings that you already
probably receive. If you don't receive much
suitable mail, get your name on the mailing
lists of the major list brokers.
Alternatively, take names of classified
advertisers from suitable magazines as
unlike display advertisers they are most
likely to be new to the business and looking
to expand their product range.
The biggest drawback of collecting your own
names is that it steadily becomes more and
more difficult to eliminate duplications.
Keeping an alphabetical index of all names
you provide is the answer. If a computer is
not available, an old fashioned card index
is quite good enough. A by-product of this
system is that in no time at all you will
have your OWN genuine "Weekly updated
mailing list" which can then be sold to
increase your profits even further.
Always avoid using trading names on the
lists as they are more likely established
operators and not beginners looking to
expand their range of products. Therefore
always keep to initials and surnames.
However, if you need more names on lists, as
mentioned before, these are available form
the publisher. What you must never do is take
names from a mailing list that you have
bought unless you have specific permission to
resell them. Most mailing lists sold are for
single use only. Lists bought from the
publisher give you specific permission to
resell them.
The next step is for you to start thinking
hard how best to word YOUR eye-catching
money-making advertisment. Then, GET
CRACKING. Remember, every missed mazazine
advert deadline is money not made.
