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MAKE ANY MULTI LEVEL program INTO A MILLION DOLLARS

There seems to be any number of appealing Multi-Level Marketing programs available these days. Our researcher's haven't analysed them all, but based upon the appeal of those we have analysed - their capabilities of making money for the participants - most of them look as though they could put money in your pocket. However, don't ever delude yourself into thinking that multi level marketing won't cost you anything, nor require much of your time, or work on your part. Indeed, successful selling, and most assuredly, multi level marketing, will require an investment - dedication - and a lot of hard work!

However, before you "sign up" for any MLM deal, or begin one of your own, it's going to pay you to do a little bit of market research relative to the sales potential of the whole deal. For instance. if you can sell to a "waiting market", you'll make money. But if the people you attempt to recruit as duplicates of yourself feel that they're going to have a hard time selling it to someone else, then you haven't got much of a winning MLM program; regardless of how much money you claim they can make, if only they'll get out there and sell!

This specifically applies to MLM programs that offer "limited appeal" products such as gourmet recipes, health foods, household "knick knacks", books on needlecraft or magazine subscriptions. Beware also of deals that require you to purchase an inventory or maintain a certain sales level. Look for the "bad parts" of an offer, and then weigh these against the ease with which you'll be able to make a sale. At the bottom line, if you have a hard time selling it, then the people you recruit to sell it for you will find it even harder to sell, and that'll be the end of your "big money" multi level program.

There are countless reports, books, manuals, and other publications that "supposedly" tell you how to attain riches in mail order, party plan selling, and even street corner sales. The thing is, all of these "how to" publications try to instruct you on how to put a mailing piece together, how often to send your offers out, and even the importance of "neatness and quality" within your offer, but very few, if any, come right out and help you get your offer to your most likely customers. As you know, unless an interested buyer sees your offer, you're not going to make any money.

What I'm saying is that most people thrash around, waste time, spend hundreds of dollars, and never do make any money simply because they don't know how to get their offers to the people - without it costing them an arm and a leg.

Here's how it's done: Regardless of what your offer entails, put together the most dynamic and mass-appeal "one page" advertising circular you can come up with. As I've so often stated in the past, the best selling and most productive circular is one that "tells the reader you have a solution to his money problems". In other words, with your circular, promise him a way to make himself rich, and he'll not only be interested, he'll jump on your program!

Next, make it as easy as possible for the people who see your offer to respond. That is, in addition to an order coupon at the bottom of the advertising circular describing your offer, give him the chance to get involved in your program for the least possible cost.

If you've put together a "winning offer", most people seeing it will want to know more about it, but if you charge them too much for registration or enrolment fees, you'll lose about half of those "wanting in", because they're afraid of being ripped off. But if you charge them a nominal $4, almost all of the people seeing your offer will "take a chance", just to find out what kind of deal it is you're offering.

In summary, you must have a one page advertising circular that really appeals to most of the people - YOUR CHANCE TO SOLVE ALL YOUR MONEY PROBLEMS! It must include a coupon for the reader to clip off and send in to you for enrolment or registration in your program. It has to be priced reasonably to get "most people" to be interested. And, it must be complete on one page to hold your printing costs in line.

Assuring you're with us, and organised this far, take this advertising circular you've made up in original form, to a local quick printer. Ask him to print up these circulars for you. You should be able to get 1,000 for about $50, 5,000 for about $200, and 10,000 for about $400 (depending on how much you can afford).

If you don't have the money, you can either work an arrangement with the printer to have credit terms for 30 days, or if he's interested in your program, include him as a "silent partner", in your program. Ask him to read over your program properly, explain how you intend to get it to the people, and about how much money you expect to gross from it. Then, simply offer to split the proceeds if he'll carry your printing costs for you.

While the circulars are being printed, and the ink is drying, line up your initial distribution efforts. The first thing is to contact local newspapers, who usually offer a distribution service, costing around $20 per 1000 deliveries. You can pay students to hand out your circulars at shopping centers in your area, at $20 per thousand.

The best kind of places to hand out your circulars are those that feature discount stores, clothing stores, and sales. Next on your list of places to hand out circulars would be Flea Markets, Car Boot Sales, and even Garage Sales. Anywhere a lot of people are congregating or coming and going, is a good place to hand out your advertising circulars - all in your own home town and without postage costs.

Now comes the good part ... while your "hired helpers" are handing out circulars for you at strategic locations throughout the area, you should be calling in person on every shop keeper and store owner or manager in the area.

Show them each a copy of your circular. Explain your program to them, and offer to cut them in on the profits if they'll help you hand them out by dropping one in with the purchases of each of their customers. The stores won't want to become involved in extra book keeping nor the handling of money for you, so you'll have to devise a method of knowing where your orders come from - a code for each of the stores handing out circulars for you.

This is very simple. Just assign a different "department number" to each store, and when you have the circulars printed for each store, insert that department code in on the address the reader is supposed to send his order to ...

Generally speaking, you should offer to supply the circulars without cost to the distributors, including the "special coding" for each store. Thus, the need for a good working relationship with a printer in your area. The amount of commission per order received that you would allow to each store should range between 15 and 30 percent, but of course, always try to finalise each deal for the least amount.

Be sure to keep good records of all your incoming orders. It would be wise to have a separate record book for each distributor. Thus, you can review the number of orders received from each distributor's customers with him when you pay him his commission at the end of each month. At the same time, you should jot the name, address and phone number of each person sending in an order, onto an index card. Arrange these cards in alphabetical order, and store them, in perhaps an old shoe box. When you have a thousand of them or more, you'll be able to sell them to mailing list brokers.

Once you've got your town saturated with circular distributors - be sure to leave a stack in all the barber shops and hairdressers, as well as cafes, restaurants - your next move is simply to duplicate these efforts in a neighbouring town or city.

Basically, we're talking about multi-level marketing and total advertising-recruiting efforts on your part. Your main thrust should be to "pull in" as many people as possible - show them the program, and if they want it, let them get on it - if not, forget about them and move on to the next prospect. This is called "prospecting", and it's going to cost you money and time, regardless of what you're trying to sell.

So you put together an "invitation type announcement" which is your initial $4 advertising circular, and you get it to as many people as possible. They pay you a "cover charge" of $4 to find out what your program is all about. And before you get all upset and throw this report in the waste basket, think about this: Let's suppose there are 42,000 people in your town - 30,000 adults, and 18,000 separate families. If each of these 18,000 families were to send you $4, how much money would you have? $72,000 right? Now then, tell me, whether or not you'd like to have an extra $72,000.

The people send you $4 for a "look & see" at your program for solving their money problems. You send them back your multi level program brochure which describes how they can duplicate what you're doing, and make a bundle of money for themselves, and the cost of supplies for them to get started. At the same time, you send out another one page advertising circular that offers business success reports. Just as another, for instance, let's say that 30% of the people receiving your MLM brochure enrol and send for a start-up kit or supplies. You've expanded your MLM distributorship. And now, let's suppose that of all the people who've sent in $4 to find out what your program is all about, a total of 40% spend $10 with you for one of your business success reports - $72,000 gross income for initial expenses of $1200!