DON'T USE THE WORD "BEST"
Once upon a time....the words: "the best" really meant just that -- the
BEST! Unfortunately, over a period of time, everyone used these same words
in their advertising. We were introduced to the best watch, the best car,
the best job, the best money-making idea, the best MLM program, and so
on...
Pretty soon, the "best" became commonplace -- those words just didn't seem
to have the "impact" they once had. To rectify this situation, advertisers
started guaranteeing they were the best. They would say something like:
If, after examining our product, you don't agree it is the best simply
return it for a no-questions asked, cheerful refund of all your money.
We all soon learned that these words lost their "impact" also. Why? Because
many people were not backing up their guarantee. If the customer was
dissatisfied and returned the product for a cheerful refund -- often, he or
she never received their money back or were confronted with a hassle to get
their money back. The advertiser would make money when the customer
purchased the product, then they would re-sell the merchandise you returned
from the guarantee. It was a double money-maker for the mail order thief
and the customer lost on both accounts!
The word "free" also received the same type of publicity. Once upon a time,
the word "free" meant that you received a REAL sample of something that you
could personally use before placing an order. But the scam artists twisted
this word too. Instead of offering something really "free" they offered
"free information" which was really a sales circular in disguise. (In my
opinion, this is NOT really anything free. It's something to sell the
product that should be free anyway.) Therefore, when the general public
soon learned that everything they sent away for offering something for
"free" was really a bunch of literature loaded with sales hype -- the word
"free" lost it's REAL meaning.
Now what's left for an advertiser to do? Well....there is one solution that
has been used for centuries and still works; it's called telling the truth.
The first step in telling the truth is to only deal in products and
services that YOU believe strongly in. Money should never be the motivating
factor in the item you wish to promote or you will lose in the long run
every time. Begin dealing with a product or service that you would
personally buy yourself -- one that you believe in and know to be
worthwhile and worth it's price. Once you do....it won't be hard to tell
the truth about your product -- and the clientele and lucrative business
you build will be sincerely worth the effort.
Downside to telling the truth:
You won't get rich quick. Why? Because there are more greedy people out
there than honest ones. That's why those get-rich-quick ads work for some
of the big-timers. They appeal to people's greed and people buy it. Check
out the ads if you don't believe me and compare them with legitimate ones.
The ads that read "Get Rich Overnight With No Effort" causes a greedy
person to reach for their checkbook, but an ad that is honest and states:
"With Hard Work, You Can Make a Full-Time Income With Our Unique Product"
sounds like it's too much trouble for the greedy person to send away for.
But in actuality -- the greedy person will not achieve their goal in
getting rich by answering the first ad above. THERE IS NO GET-RICH-QUICK
SCHEME! There is no one willing to give you money or teach you a secret
plan or reveal some unknown law to you. Without hard work -- NOTHING will
work for you. That's why millions of people drop in and out of mail order
every day!
So you have to make the choice. Are you in business for the long haul and
want to make a lot of good contacts? Do you want to be able to sleep at
night without the fear of the postal inspectors closing you down? Do you
want to earn money you really worked to make and take pride in yourself and
your business? If the answer is yes -- then telling the truth is for you.
Besides -- if you talked to 1,000 successful millionaires, you will find
that the majority of them based their businesses on moral and ethical
values. Very few cheated people to get to the top. All cheaters and scam
artists are like a candle burning at both ends. We hope you decide to be
honest!
