Let's Plan A Party
"MAGIC" is the buzz word that usually describes what this business
offers.
No - the Party Planning business we're talking about has very
little to do with Goof-Doop The Clown or serving cake and ice cream
to 6-year old kids.
CORPORATE SCENE
For a Party Planner, this is where the money is. And if you have
the knack for organizing fun things for grown ups, you're in for a
big - $100 Million - surprise. And its a business worth
celebrating.
BROKER MENTALITY
This is a business you can virtually start with little or no
capital. All you need is a great idea and a client who wants to
have fun.
The best way to implement this business is to act as the broker for
all services entailed in any given event.
You do not prepare the food, you hire a caterer. You do not sing
or dance, you hire entertainers. In fact, in some real big
parties, you can negotiate with talent agencies to have celebrities
attend your party.
For example, you can have named stars "drop by" your party for
around $10,000 or better. If your budget cannot afford the real
celebs at $10,000 a piece, then you can hire look-alikes for $200
a night. Do not introduce them in the party, just let them roam
around and mingle with the guests.
THEME PARTIES
You can also plan an event around a theme, depending on the reason
for the party and the number of people attending.
You can build festivals around parties. If the party is an
extension of a convention, work around ideas that are conducive to
people in that trade or industry.
START-UP
To get started, line up businesses that are involved in parties:
florists, videogra-phers, caterers, hotel managers, equipment
rental companies, and others.
Set your rates based on the price lists of these related
businesses. These tie-in companiwes will dictate the way you
structure your prices.
Once ready, compile a mailing list of potential corporate accounts
in your area. If you live in a city with a convention center, it
would be ideal to do some networking and get referral business.
