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Hi Charles,
 
AUCTIVA:
 
Never used it, but if I recall correctly, don't they put your other ads as dynamic icons within each auction?  If yes, thats a good feature..
 
you can get a similar effect with ebay's own preference feature, where you can cross-promote your items..  But, its not dynamic like the Auctiva one..
 
Looks like it has a lot of good features..
 
Its probably like "ebay Selling Manager Pro", which I use.. 
 
Actually it looks like a "competitor" for "ebay Selling Manager Pro":
 
I already use ebay selling manager pro to automate listings, invoices, etc..  Same type of deal.  Shows sell through percentages, etc..
 
Good tools.  You can go in and analyze your sales and logically make them more effecient..
 
 
EBAY VS. WEBSITE:

All beginners should probably start on ebay..  I think selling on your own website is a bit more difficult than selling on ebay.. 
 
One of the main factors that makes it easier to sell on ebay is the fact that you don't have the "traffic variable".  With ebay, you already know the traffic is there.   SO, logically, if you do not sell anything, you can not blame it on the traffic.  You know its your methods that are lacking.. 
 
SO, once you have your methods honed in good, you can take them to a website and then you have a better grip on what works and what does not, so you don't have an "enigma" when you are not making sales and can guestimate rather easily whats what..
 
ALL VS. FEW WITH EBOOKS:

Few in quality marketing is best..
 
Read the below..  It is long, BUT good..

With ebooks it is all about how you sell them(your marketing methods), far far more than the ebook you are actually selling.
 
I am telling you this early here, as this is basically where everyone makes their mistake when trying to start an ebook business.  If you think about it, all your customer sees is your "ad".  So, the idea is to have an "ebook set" that will optimize your ad and then use my marketing methods.
 
So, people think all the value is in the ebook, but in reality the value is in the "topic" of your ebook and how well you can market that ebook to your customer.
 
The common misconception is you need 100's of good ebooks or that the 'new' ebook is where the money is at.  That is why 95% of those who sell ebooks make little money.  They simply don't understand how it works. 
 
Even most sellers don't understand the pricing.  They see someone selling something for 10 cents and they think that its the end of the world.  While, I am selling the same ebook someone sells for 10 cents for $10 dollars.  If you know what you are doing, your competitors price means nothing.
 
The heart of it is to make your ad present the product so that it looks "different" and "better" than your competitors.  And knowing that half of the customers out there are looking for "quality" rather than "cheapness", they are willing to pay $10 bucks for good information.  These are the people we are going to target.  Let the amatuers target the cheapskates for pennies..
 
Basically: 
 
Excellent Ad + Solid Price = Highest Profits for you 
 
To make it clear, look near the bottom of the email and I give you step by step how to put together a successful informational product.
 
If you know how to do it right, you can have a subpar ebook and make good money.
 
And to prove that point, look at this guy here:
 
http://cgi.ebay.com/LEARN-HOW-MY-GIRLFRIEND-I-MAKE-100-HR-IN-OUR-GUIDE_W0QQitemZ9527316964QQihZ007QQcategoryZ102485QQrdZ1QQcmdZViewItem
 
OK, now here is how many he sold:
 
http://offer.ebay.com/ws/eBayISAPI.dll?ViewBidsLogin&ViewBidsLogin=&item=9527316964
 
You have to log into ebay to see the link above..
 
He sold 120 ebooks in ONE AUCTION at $9.95.   That is about $1200 in ONE AUCTION.
 
I know EXACTLY how he did it.  Matter of fact, he basically does the same thing I have been doing for years..
 
I use him for an example here on my website:
 
http://www.saledaddy.com/memberspro/advebookselling2.htm
 
Look at my METHOD #1 here:
 
http://www.saledaddy.com/memberspro/advebookselling.htm
 
The above may not fully make sense to you, so if you do not understand a step or something written, just ask me and I will explain fully.
 
Basically, those are my steps that I use EXACTLY when I make an informational product which makes good money..
 
STEP BY STEP TAKE AN INFO PRODUCT FROM START TO MAKING GOOD MONEY:
 
1. Start with killer topic:
 
CHOOSE A GOOD TOPIC (Offers Solid Value to Customers):
A. something that makes money(make money on ebay, etc)
B. helps save money(at Disney, Vegas, plane tickets)
C. helps to achieve a difficult goal(loose weight, great body, etc)
D. helps to obtain something difficult(a way to have expensive items cheap, etc)
 
2. Build compilation of ebooks, pdfs, etc on the topic as your "package".  I can help with this after you choose topic.
 
3. Decide how you are going to sell it.  On CD, as a website login, as a download zip file, etc.
 
4. Follow my directions in my steps in METHOD #1 (usually its the right one, although sometimes its METHOD #2 that works best):
 
http://www.saledaddy.com/memberspro/advebookselling.htm
 
The rundown of the steps on Method #1 are basically, you do some trial and error sales until you get about 30% sell through and then you take it to the top of the page, as category featured dutch auction and try to sell about 8 or more per auction.  and then clone auction into other categories..
 
5. When making the ad, do not list all the ebooks in your compilation.  Actually, just make a name for the compilation and do not reveal the ebooks included in the compilation.  This is to make your product appear UNIQUE.   This will allow you to set yourself appart from others and be able to have higher pricing.  The idea is to take the best features and benefits mentioned in each individual ebook ad (the ad that comes with each single ebook).  Take the best parts of those ads and combine them into one killer ad (for the compilation).  Also, follow this guide below, in general, when making your ad: 
http://titanicimports.com/memberspro/6salescopy.htm
 
 
Sincerely
Tony


Charles West <moneybees@gmail.com> wrote:
Hello Anthony,

First, I am trying to setup the ebook automation business and will
grow from there.
I am going through the information on your website. Looks fantastic.
I would like to ask these questions if I may.

What do you think of using Auctiva?
Do you recommend using Ebay Stores or own website?
Do you recommend selling ALL of the ebooks in your collection or be
more selective?

Thanks much
Charles





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