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  • Hi Neil,
     
    Sounds like a good plan..  I would also suggest selling other items as there are TONS that are easy to sell.
     
    But, onto eBooks. Below is sort of a crashcourse in eBooks.  If you are just wondering about HOW to set them up, check out this link.  It makes it very simple:

    The above link is something eBay recently created where they will send the eBook for you automatically, but you have to supply the download link.  If you don't have your own server or storage space online to put the eBook for download, you can always take the link by copying the link from my EBOOK VAULT.  Just log into my website, find the EBOOK VAULT and then when you find the eBook you want to sell, right click on it and choose "Copy Shortcut" from the menu and then paste it in the eBook link part of the auction, as prescribed in the eBay automated Section above.
     
    NOW, for knowing how to market eBooks, I have a semi complex method below.  Of course, you could just slap an auction up on eBay and see what happens, but I believe the below techniques I developed will maximize your profit..
     
    If you don't understand something below, just ask me and I will explain.
     
    Regarding eBooks, I think the key to your success will be to go for quality rather than quantity, with respect to your approach..
     
    Basically, I think you should focus on one good eBook, write a killer ad, which I can help you with (I have a tutorial on this on http://www.saledaddy.com/memberspro/) .  Let me find the tutorial:  http://www.saledaddy.com/memberspro/how-tomanualinternetad.htm
    These give a crash course in writing very good sales ad copy.  These are very effective techniques that I have taken directly from books I have bought on the subject.
     
    QUALITY:
    1. Find one of the better, more popular, higher priced or potentially higher priced eBook to sell.  Whether or not they sell at a high price, try to gage the "value" to the customer, as you can often sell at a high price next to a competitor's low price and STILL get the sale and I will tell you why below.
    2. Write a good advertisement per the tutorials above.
    3. Brainstorm all the categories.
    4. Brainstorm all the keywords.
     
    HOW TO KNOW WHICH EBOOK TO SELL:
    * Look for one in the list that seems like someone "might" pay a good chunk of money for AND would seem like many would want it. 
    * Then, do searches on eBay using related keywords to that eBook.  FIRST, do not be shocked if you see it selling for a low price.  The key is that they have fallen for the "low price trap" believing no one will buy if its a higher price.  Its a bunch of bull.  To clearly demonstrate this to you, consider my "Powerseller Coaching" I sold you.  There are MANY selling similar products for low prices.  But, you bought from me, right?  Now, ask yourself, if I would have sold it for $5 bucks to you, would you have thought it was worth anything?  Probably not?  WHY?  Here is the SECRET.  Its so simple..  Basically, you write a SOLID AD and then back up the ad with a SOLID PRICE.  You build up the value in their mind and meet the value with a price..
     
    Side Note: (To see prices items sell for: do a search on the product, check the "completed items" box on the left side menu and click, "show items" button.  Then, click on the price link at the top of the page once and then twice.  This will display the highest price your item will sell at.  Here is an example: http://search-completed.ebay.com/ebay-success-secrets_W0QQcatrefZC6QQcoactionZcompareQQcoentrypageZsearchQQcopagenumZ1QQfisZ2QQfromZR10QQfsooZ2QQfsopZ3QQsacatZQ2d1QQsbrsrtZl)
     
    I explain the above, below, in more details:
    A. Designing a "Solid" Ad using Sales Copy Writing Techniques.
    B. Adjusting the price.
    C. Expanding and Selecting the Best Categories.
    D. Expanding and Selecting the Best Keywords.
     
    "A" is probably the easiest.  Basically, use standard sales copy techniques to write your ad.  What I did was goto a book store, find a book on writing "sales copy" or "sales ads".  Could be one of those "Sales Ad Writing for Dummies" books..  It might take you a full 4+ hours to write a killer ad, but once you are done, you will have to do little editing to it in the future.  Just read the book, or skim it, highlight the good stuff and apply it to your ad.  I have a "crash course" on my website:  http://www.saledaddy.com/memberspro/ if you want to just do the basics..
     
    "B" Is like a lab experiment..  "B" is actually the last thing you do of all the steps..  Basically, figure out A, C and D and then just pick a good B to start out.. Then, over time, maybe every week, try a new price, see how the sales go.  ALSO, higher prices sometimes can bring in MORE sales, so never hesitate to try higher prices and lower prices.. The idea is to analyze the "profit" that the prices generate.. The one that generates the highest profit is the one you keep.
     
    "C" and "D" are also rather simple, if you do them correctly.  For categories, basically you just do searches for related items and look to the left side menu on the search result page, and it will list all the categories they are listed in.  Also, you can just navigate through all the main categories to see which categories throughout all the categories relate to your product.. Generally, you should be able to find a BARE minimum of 3 to 5 categories to list one product in.
     
    For keywords, its simple also, if you know what you are doing..  Basically, one good method is to just open MS Word and just start brainstorming related keywords to your product..  Make sure to think of famous words that relate, including competitor brand names that you can somehow put a word or two of in the title.. So, you can use the Thesaurous on MS Word to give you even more words than the ones you just brainstormed..  THEN, you can go over to Overture's Keyword Suggestion Tool to see how popular the words are and to find other popular words that are related:
     
    Believe it or not, if you just do trial and error with the above, you can easily after a month's time have solid sales and profit on various products you resell over and over..
    You have seen some of my products, right?  Some of them I have been selling since I started selling on eBay practically!   I am STILL selling them for profit! 
     
    ALSO, once you have done the above several times over a couple years, you get SO GOOD at it that you practically don't have to do ANY trial and error..
     
    You will have to do a little still, but it is far easier and you can do it sometimes in a week or two's time..
     
    Sincerely
    Tony


    Neil Smith <geecommerce@gmail.com> wrote:
    Hi Tony,
     
    I'm contacting you because I would like to start my coaching with you.
     
    I got access to your website and what I would like to start doing on eBay is selling ebooks.
     
    I want to open up a store and sell only eBooks that customers can download off the Internet.
     
    I know i have to get 5 feedback first before I can get a store up and going so, where do we start?
     
    Please contact me and let me know.
     
    Thanks
    Neil



    <><><>
    O'REILLY: All right, Lis ... I sell bibles in Tarzana, CA. Lenny comes in, & he's got a ... beard. He's wearing a dress ... I have to hire him?
    LIS WIEHL: You can't not hire Lenny.
    O'REILLY: Yes, but ... Don't you see my business point here? ... the state of Calif .. is forcing me to hire people that may be detrimental to my business.
    LIS WIEHL: appearance shouldn't matter. When you're selling bibles.
    O'REILLY: Ms. Rivers, you understand ... better than Lis because she went to Harvard Law School, and that disqualifies her from common sense.
    <><><>







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