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  • Hi Raul,

    THREE main components that you should take into consideration to really make a killer ad..

    1. Use standard professional sales copy techniques like what I discuss briefly here: 

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    2. End Desires of your customer..  He doesn't want your ebook, he wants to impress that woman, wants more freedom, more money, more time with the family, etc..  He doesn't care that your ebook has 100 pages (not very much atleast).  What he cares about is will it get him his end desire..

    SO, you argue that your product will get them their end desire.  You take the features of your product and show how it will acheive the end desire.. Whatever it may be..  more freedom, more time, more money, more happiness, more relaxation, more fun..

    For instance, loosing weight is not their end desire.. Though, that is pretty close to the end desire.. The end desire is to impress others, to impress yourself.  To be happy with yourself and your looks, etc..  To be in better shape to have a longer happier life, etc..

    3. Reverse engineer the top sellers..  Those who already make money within the same category..  Take their ad, print it out, circle all the thigns that make you want to buy it and then ADD it to your ad..

    If you do the above, you will have a KILLER ad..  If you just did 3 alone, you will have a KILLER ad..  If you did just 2 alone, you will do very well.. 

    Anthony W.

    --- On Sun, 7/20/08, R. E. <> wrote:
    From: R. E. <>
    Subject: 3 tips for killer ad
    Date: Sunday, July 20, 2008, 9:21 AM

    Hey Tony,
    Yes, can you please send me the 3 tips for writting a killer ad and any info that might help?

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