I would say 50/50 of these two attributes to any ad will make it killer:
1. Write it using professional ad copy techinques, which I discuss here:
2. Write it as if you are just being realistic with a positive spin. Do not exaggerate or make unrealistic. Basically, write it as if you believed in the product.
Most of the time, I have seen that people fail because they exaggerate in their ads. I am refering to selling services, digital items, eBooks, etc.. Not usually physical products. With name brand physical products it is kind of hard to exaggerate.
So, what will happen is say someone is trying to sell an eBook. He puts up some
auctions and expects big sales. He doesn't get much, so he tries to make his ad more appealing by exaggerating.. This actually doesn't help at all and can make sales even worse..
My best ads are the ones that sound realistic, yet are positive and point out every benefit it supplies to the customer.. THEN, if you are sales are not good, focus on fixing the title, how you place the ad or maybe the icon, before assuming it is your ad description..
SO, if you already have a description, go through EVERY sentence and ask yourself if it is realistic and does it sound really appealing (provide benefits to customer).. If you go through every sentence like this and improve every sentence and erase the bad ones and add new ones, you will really increase the effectiveness of the ad..
Dustin Taber <firstname.lastname@example.org> wrote:
I bought your powerseller program back in april(and thought it was awesome).
Just wanted to get your advice, if possible, on writing the auction ads?
Thanks alot, and i'll keep on reading your website :)
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O'REILLY: All right, Lis ... I sell bibles in Tarzana, CA. Lenny comes in, & he's got a ... beard. He's wearing a dress ... I have to hire him?
LIS WIEHL: You can't not hire Lenny.
O'REILLY: Yes, but ... Don't you see my business point here? ...
the state of Calif .. is forcing me to hire people that may be detrimental to my business.
LIS WIEHL: appearance shouldn't matter. When you're selling bibles.
O'REILLY: Ms. Rivers, you understand ... better than Lis because she went to Harvard Law School, and that disqualifies her from common sense.